This Privacy Policy applies to personal information collected through the Site, including when you browse, submit forms, sign up for marketing communications, use tools/resources, or apply for roles.

2.1 Information You Provide

We may collect:
- Contact details: name, email address, phone number (if provided), company name, role/title.
- Inquiry details: information you include in messages or forms (e.g., goals, timelines, budgets).
- Marketing preferences: subscription preferences, opt-in/opt-out status.
- Booking details (Calendly): details you submit when scheduling (e.g., name, email, selected time, and any intake fields we configure). Calendly describes the use of cookies and meeting-related “usage data” for its services.
- Job applicant details: information you submit during recruitment (e.g., LinkedIn URL, background details, and any materials you provide).

Do not submit sensitive personal information (e.g., government identifiers, health information) through the Site unless we explicitly request it.

2.2 Information Collected Automatically (Cookies/Similar Technologies)

We (and our service providers) may collect:
- Device and usage data: IP address, device type, browser type, operating system, referral URLs, pages viewed, time spent, clickstream data, and timestamps.
- Approximate location: derived from IP address (city/region level).
- Cookies and similar technologies: described below.

Google Analytics: Google states that Google Analytics collects first-party cookies and device/browser data and uses IP address during collection; for Google Analytics 4, Google indicates it does not log or store IP addresses.

‍Google Ads conversion tracking/remarketing: Google describes that Google Ads stores cookies about ad interactions, and the conversion tag reads those cookies to attribute conversions.

‍Meta Pixel: Meta Pixel is used to measure and improve advertising performance; third-party documentation commonly describes Pixel use of cookies to identify/match visitors, and Meta’s help center notes restrictions around placing a Pixel on websites you do not own.

2.3 Marketing Communications (Behiiv)

If you subscribe to our newsletter or marketing updates, we use Behiiv to manage subscribers and send communications. Behiiv publishes its own privacy policy governing its platform.

2.4 Payment and Subscription Information (Stripe)

If you purchase a subscription-based service, payment processing and billing are handled through Stripe (e.g., Stripe Checkout and Stripe Billing), and subscription self-management may be provided via a Stripe-hosted customer portal.

We may receive limited payment-related information from Stripe such as your name, email, billing address, subscription status, invoice/receipt identifiers, and partial payment method details (e.g., last four digits), but we do not typically receive or store full card numbers.

2.5 Information from Third Parties

We may receive information about you from:
- Service providers that help operate the Site and manage leads (e.g., CRM, email delivery, analytics).
- Referral sources/partners (if you were referred to us).
- Social media platforms if you interact with our brand pages or social links.

We use personal information to:
- Provide and operate the Site (including troubleshooting, analytics, and performance).
- Respond to inquiries and communicate with you about our services.
- Schedule calls/meetings (Calendly).
- Send newsletters and marketing communications (you can unsubscribe at any time).
- Measure and improve marketing (Google Analytics; Meta Pixel; Google Ads measurement).
- Process purchases and manage subscriptions (including billing status, receipts/invoices, and customer support) via Stripe.
- Evaluate job applications and manage recruitment.
- Improve our content, tools, and services.
- Protect security and integrity (fraud prevention, spam detection, enforcing policies).
- Comply with legal obligations and resolve disputes.

4.1 What We Use

We may use:
- Google Analytics to understand how visitors use the Site and to improve content and performance.
- Google Ads tags to measure ad performance and conversions; Google explains conversion tracking relies on cookies in many cases.
- Meta Pixel to measure campaigns and build/optimize audiences; Meta’s help center highlights restrictions on Pixel placement (ownership/permission).

4.2 Your Choices and Opt-Outs

You can typically limit or manage cookies via browser/device settings. In addition:
- Google Analytics opt-out: Google provides a browser add-on to opt out of Google Analytics measurement.
- Google Ads personalization controls: Google describes controls/parameters to disable collection of remarketing data for users who don’t want personalized ads (e.g., “allow_ad_personalization_signals”).

If you disable cookies, some Site features may not function properly.

4.3 “Do Not Track”

Some browsers offer a “Do Not Track” signal. There is no consistent industry standard for responding to DNT signals; we generally rely on the controls described above instead.

We may disclose personal information to:
- Service providers/processors used to operate our Site and communications, including Google (Analytics/Ads), Meta, Behiiv, Calendly, and Stripe, in each case to provide their services to us.
- Professional advisors (legal, accounting) where necessary.
- Authorities or others where required by law or to protect rights and safety.
- Business transferees in a merger, acquisition, financing, reorganization, or sale of assets.

“Selling” or “sharing” personal information
We do not sell personal information for money. Some privacy laws define “sale” or “share” broadly to include certain forms of targeted advertising; if we engage in such activities, you may have the right to opt out (see Section 8).

Because we may serve clients and prospects primarily in the United States and use vendors that operate globally, your information may be processed and stored in Canada, the United States, and other jurisdictions where we or our service providers operate. We take reasonable steps to require service providers to protect personal information.

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (e.g., legal, accounting, or regulatory obligations).

8.1 Canada (PIPEDA / BC PIPA)

In Canada, private-sector organizations are generally governed by PIPEDA and, in British Columbia, BC PIPA, which set ground rules for how organizations collect, use, and disclose personal information.

You may request access to, or correction of, your personal information (subject to limited legal exceptions). To do so, contact us using the information below.

8.2 United States (State Privacy Laws, If Applicable)

The United States has an evolving “patchwork” of state privacy laws, and your rights may vary depending on where you live. Multiple states have enacted comprehensive consumer privacy laws, and additional laws continue to take effect over time.

Where applicable, you may have rights such as:
- confirming whether we process your personal data;
- accessing or obtaining a copy of data;correcting inaccurate data;
- deleting data (subject to exceptions);
- opting out of certain processing (e.g., targeted advertising in some states); and
- appealing a decision regarding a rights request (where required).

8.3 How to Exercise Rights

Email us at hello@2xcd.com with your request and the jurisdiction you reside in. We may need to verify your identity before fulfilling a request.

We use reasonable safeguards designed to protect personal information. No method of transmission or storage is completely secure.

The Site is not intended for children under 13 (or under 16 where applicable). We do not knowingly collect personal information from children.

The Site may link to third-party websites or services. Their privacy practices are governed by their own policies.

We may update this Privacy Policy from time to time. Updates will be posted on the Site with a revised “Last Updated” date.

Privacy questions or requests: hello@2xcd.com