Reference library

Growth Marketing Glossary

Plain-English definitions for paid media, analytics, creative, and retention terms.

A

A/B TestingRead definition →Ad CreativeRead definition →Ad ExtensionsRead definition →Ad FrequencyRead definition →Ad ReachRead definition →Advertising Attribution ModelRead definition →Average Session DurationRead definition →

B

Bounce RateRead definition →

C

Click-Through Rate (CTR)Read definition →Click-Through Rate for AdsRead definition →Cohort AnalysisRead definition →Conversion RateRead definition →Cost Per Acquisition (CPA)Read definition →Cross-Channel AnalysisRead definition →Customer Acquisition Cost (CAC)Read definition →Customer Lifetime AnalysisRead definition →Customer Lifetime Value (CLV/LTV)Read definition →Customer Segmentation for Email & SMSRead definition →Customer Retention RateRead definition →

D

Data VisualizationRead definition →

G

Google Ads Ad GroupRead definition →Google Ads Ad Impression ShareRead definition →Google Ads Ad PositionRead definition →

K

Key Performance Indicator (KPI)Read definition →

L

Landing Page Conversion RateRead definition →Landing Page HeatmapRead definition →Lead Conversion RateRead definition →LTV:CAC RatioRead definition →

M

Meta Ad Relevance ScoreRead definition →Meta CBO - Campaign Budget OptimizationRead definition →Meta DPA - Dynamic Product AdsRead definition →Meta WCA - Website Custom AudiencesRead definition →Meta DABA - Dynamic Ads for Broad AudiencesRead definition →

P

Predictive AnalyticsRead definition →

R

Return on Investment (ROI) AnalysisRead definition →

S

Social Media EngagementRead definition →

T

The AIDA FrameworkRead definition →