1. Changes to These Terms
We may update these Terms from time to time. The “Last Updated” date indicates when changes are posted. Your continued use of the Site after changes are posted constitutes acceptance of the updated Terms.
2. Who May Use The Site
You must be able to form a legally binding contract in your jurisdiction to use the Site. You may not use the Site if you are prohibited from doing so under applicable law.
3. Site Purpose; No Professional Advice
The Site provides general information about our agency, marketing concepts, resources, and tools. Content is provided for informational purposes only and does not constitute legal, financial, accounting, or other professional advice.
4. Our Services Are Governed by Separate Agreements
If you engage 2x for paid services, those services will be governed by a separate written agreement (e.g., a master services agreement, statement of work, or subscription terms presented at checkout). These Terms govern only your use of the Site.
5. Purchases, Billing, and Subscriptions (Stripe)
Certain offerings may be purchased online (including subscription-based services). If you purchase through the Site:
1. Payment processing. Payments may be processed by Stripe (including Stripe Checkout and Stripe Billing). Stripe may provide a customer portal that enables customers to manage subscriptions, update payment methods, and access invoices.
2. Authorization. You authorize us (and Stripe as our payment processor) to charge your selected payment method for amounts due, including recurring subscription charges, applicable taxes, and fees.
3. Customer portal management. Where enabled, you can manage your subscription (including cancellations, plan changes, and billing details) through Stripe’s customer portal.
4. Refunds and cancellations. Unless otherwise stated in the applicable checkout flow, order form, or service agreement, fees are non-refundable and cancellations generally take effect at the end of the then-current billing period. Any exceptions or promotional terms will be disclosed at checkout or in the applicable service agreement.
5. Third-party terms. Your use of Stripe’s services is also subject to Stripe’s terms and privacy practices.
6. Third-Party Tools on the Site
The Site may integrate or link to third-party tools, including:
- Google Analytics for understanding website usage and performance.
- Meta Pixel for measurement and advertising-related features.
- Google Ads tags for conversion measurement and (where enabled) remarketing.
- Behiiv to manage newsletter subscriptions and send email communications.
- Calendly to schedule calls/meetings.
Your use of those third-party tools may be subject to their terms and privacy practices.
7. Intellectual Property
7.1 Our Content
All content on the Site, including text, graphics, logos, designs, and software (“Content”), is owned by or licensed to 2x and is protected by intellectual property laws.
7.2 Limited License
We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Site and Content for your internal, non-commercial use.
7.3 Restrictions
You will not copy, reproduce, distribute, publicly display, or create derivative works from the Site or Content except as permitted by law; remove proprietary notices; or attempt to extract source code from the Site (except where prohibited by law).
8. User Submissions (Forms, Inquiries, Applications)
If you submit information through the Site, you represent that the information is accurate and that you have the right to provide it. You grant us the right to use and process your submission for the purpose it was provided, consistent with our Privacy Policy.
9. Acceptable Use
You agree not to use the Site to violate laws, send spam, transmit malware, interfere with Site operations, attempt unauthorized access, or misrepresent identity or affiliation.
10. Third-Party Links and Tools
The Site may contain links to third-party websites or services. We are not responsible for third-party content, policies, or practices. Your use is at your own risk and subject to their terms.
11. Disclaimers
THE SITE AND CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, 2x DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
Marketing outcomes depend on many factors outside our control; nothing on the Site is a guarantee of results.
12. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, 2x AND ITS AFFILIATES, OFFICERS, EMPLOYEES, CONTRACTORS, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING FROM OR RELATING TO YOUR USE OF (OR INABILITY TO USE) THE SITE OR CONTENT.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, 2x’S TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THE SITE OR THESE TERMS WILL NOT EXCEED CAD $100.
Some jurisdictions do not allow certain limitations; in that case, the above applies to the greatest extent permitted.
13. Indemnification
You agree to indemnify and hold harmless 2x and its affiliates, officers, employees, contractors, and agents from and against claims and expenses (including reasonable legal fees) arising from your misuse of the Site, your violation of these Terms, or your violation of any law or third-party rights.
14. Termination
We may terminate or suspend access to the Site at any time if we believe you violated these Terms or if necessary to protect the Site, users, or our interests.
15. Governing Law and Jurisdiction
These Terms are governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein, without regard to conflict of law rules. You agree to the exclusive jurisdiction of the courts located in British Columbia, Canada, for disputes arising out of or relating to the Site or these Terms.
16. Privacy
Your use of the Site is subject to our Privacy Policy.
