Planning tool

ROAS Calculator

Return on Ad Spend (ROAS) is the baseline metric for measuring the success of your online advertising campaigns. This tool helps you calculate your target ROAS based on your costs.

Enter Your Numbers

Average Order Value ($)

Cost of Goods (% of AOV)

Shipping Costs per Order ($)

Fulfillment Costs per Order ($)

CC Fee per Transaction ($)

CC Fee (%)

Your ROAS Targets

Breakeven ROAS

1.59x

Target ROAS (10% profit)

1.90x

Gross Profit Margin$62.70

Breakeven CPA$62.70

Target CPA$52.70

Target Net Profit (10%)$10.00

Cost Breakdown

Average Order Value$100.00

Cost of Goods (25%)$25.00

Shipping Costs$5.00

Fulfillment Costs$5.00

CC Processing Fee$2.30

Total Costs$37.30 (37.3%)

How to Use This Calculator

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Enter Your Costs

Input your average order value, cost of goods sold, shipping, fulfillment, and payment processing fees.

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See Your Breakeven

The calculator shows the minimum ROAS you need to break even on your ad spend.

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Set Your Target

Use the Target ROAS (10% profit margin) to set campaign goals that generate real profit.

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Optimize Campaigns

Use these numbers to set ROAS targets in Facebook Ads, Google Ads, and your other ad platforms.